Business Building Peace Together
The North South Way Peace Camino offers businesses, organisations, and sponsors the opportunity to become part of a growing shared movement for peace, connection, wellbeing, tourism, and community prosperity across the island of Ireland.
By supporting the Peace Camino, businesses are helping share a message of peace, promote a language of understanding and respect across our communities, and contribute towards building a more connected and peaceful future for the next generation.
The initiative is helping create stronger connections across communities and borders while supporting tourism, active travel, community wellbeing, heritage appreciation, and positive regional development.
Businesses and organisations who support the Peace Camino are helping invest in:
• peacebuilding and shared understanding
• wellbeing, belonging, and inclusion
• stronger relationships across communities and borders
• community prosperity and local economic opportunity
• development of the route as a shared tourism and active blue-green travel corridor
• support for local cafés, hospitality venues, social enterprises, charities, and tourism providers
• place-making, heritage appreciation, and promotion of our landscapes, waterways, and communities
• positive cross-border collaboration and regional development
• creating a lasting legacy of hope, peace, and connection for future generations
Sponsorship opportunities can include, but are not limited to sponsoring:
• a Peace Bench or reflective “Pause for Peace” space along the route
• the development of route maps and visitor information materials
• Pilgrims for Peace pins
• Peace Camino merchandise including scarves, t-shirts, wristbands and promotional materials
• a “Walk as One for Peace” event for the wider community or for specific groups including young people, women, older people or community organisations
• wellbeing and wellness sessions along the route
• new research in partnership with Ulster University exploring peacebuilding through landscape, walking and shared experience
• photography exhibitions, storytelling projects, heritage interpretation and creative exhibitions linked to the Peace Camino
Benefits for businesses and sponsors can include:
• sponsorship recognition across advertising, promotional materials and press stories
• social media acknowledgement
• logo placement on selected merchandise and promotional materials
• invitations to Peace Camino events and launches
• speaking and partnership opportunities
• co-branding opportunities linked to positive peacebuilding initiatives
• employee engagement and team participation walks
• association with a growing cross-border initiative focused on peace, wellbeing, tourism, active travel and shared prosperity
Together, we can continue building a shared pathway for peace, connection, wellbeing, prosperity and positive change – one step at a time.